Approaches to assessing the project management of the innovative potential of industrial enterprises

the article examines existing approaches to assessing the effectiveness of project management of the innovation potential of industrial enterprises. The authors analyze traditional groups of methods, methods based on real options, expert methods, and also present a classification of criteria and complex integral approaches, including a system of balanced indicators. The authors identified the advantages and limitations of the approaches, noted the problem of the lack of a unified methodology, emphasized the need to take risks into account and adapt methods to the specifics of various types of innovative projects. Methods: the article provides an analytical review and synthesis of domestic research on evaluating the effectiveness of innovative projects, compares and compares traditional accounting and dynamic methods, analyzes expert and integral methods. Results: as a result of the analysis conducted within the framework of the study, the authors conclude that the assessment of project management shows a tendency to use methods developed for investment projects, while, despite the apparent simplicity of some methods (accounting, static), there are limitations – these methods do not take into account the time value of money, inflation, specific risks. The methods of real options are flexible, and expert methods allow us to evaluate qualitative parameters – however, they are subject to subjectivity. Summing up, the authors conclude that today there is no single methodology for evaluating project management, including due to the lack of a single concept of» «effectiveness», and the number of studies devoted to methods for evaluating project management remains insufficient, which underlines the relevance of the topic and necessitates the development of improved methods. Conclusions: the article determines that the lack of a unified methodology for evaluating the effectiveness of project management leads to «discrepancies» and subjectivity of the results, in order to improve the accuracy of assessments, the authors recommend the development of an assessment system that combines dynamic, expert and integral approaches, but at the same time, would take into account the quantitative assessment of risk factors. As the main recommendation, the authors propose the introduction of complex, unique and customized assessment systems at individual industrial enterprises that combine indicators, parameters, and risks.

innovation, innovation potential, innovation project, industry, project management, evaluation