Characteristics of integrated economic communications in the mining industry

the characteristics of integrated marketing communications in different countries have aroused the curiosity of both scientists, analysts and experts. These differences are profound, and they are evident not only in the instruments used by different regions, but also in the instruments used by neighboring countries. The course of action is strongly influenced by the cultural norms and values prevailing in a given country. The success of a company operating in the United States is inextricably linked to its marketing communications strategy. In fact, the foundation of a thriving business is not its registration, but the proper use of marketing tools. Both in the United States and in Russia, a lot of literature has been published on marketing practices. In the United States, the importance of marketing is often considered more significant than the product or service offered by the company itself. The failures of many unsuccessful companies can be attributed to a lack of understanding and insufficient investment in marketing efforts. Unfortunately, it is a common misconception among business owners to allocate the remaining funds for marketing communications, even if they are included in the business plan. This approach is fundamentally wrong and may eventually lead to the decline of the company. It is much more reasonable to prioritize marketing expenses rather than dealing with the consequences of overstocking unsold goods or forcibly closing an office or store. It is extremely important to recognize that the Western market differs significantly from the Russian one, and many people do not understand this fact.

products, store, business, company, marketing efforts