About the specifics of mythodesign in social networks

The object of the study is the technology of mythodesign. Today, it is actively used by the "electronic nomads" on their own social networks accounts, leading to the transformation of his worldview and perception of himself. The purpose of the study is to demonstrate the changes of a "nomad" who divert the reality because of the large amount of time spent on social networks. The research methods are analytical and phenomenological. As a result of the analysis of the problem, it was revealed that in modern times mythodesign is becoming a popular technology, the development of which is not difficult. With the help of mythodesign, electronic nomads construct myths that create spaces for communication, and images in the form of photographs or small videos. Mythodesign includes two elements – a myth and an image. The myth highlights a fantasy element that allows you to convey the plot more vividly and draw attention to the "electronic nomad". The image in social networks is a construct with staged features, which allows hiding the real face of the "electronic nomad"; the "nomad", wanting popularity, erases his real image replacing it by an avatar. As a result, the external success hides the internal crisis of the "nomad". But, experiencing psychological discomfort, the "electronic nomad" is unable to critically approach the situation and even avoids such an action. As a result, the social pages of "electronic nomads" are virtual biographies, which only partially reflect the real life of a person.

electronic nomad, social network, communication, myth design, myth, image, media image, photography, simulacrum, creolized text