Cultural diplomacy as a promoter of China’s foreign policy

The relevance of the study is due to the rapid development of cultural diplomacy in the PRC against the background of the confrontation between the People's Republic of China and the US for world domination. The object of the study is the cultural diplomacy of the People's Republic of China. The subject of the study is the cultural diplomacy of China. A research objective is to determine the role of cultural diplomacy in the foreign policy of the People's Republic of China. The main tasks of the research are to investigate the history of Chinese cultural diplomacy after the formation of the People's Republic of China, to identify key changes in the PRC’s cultural diplomacy against the background of the deterioration of bilateral relations with the USSR, to analyze the PRC’s cultural diplomacy at the current stage, to define the main tools of implementation of cultural diplomacy of the People's Republic of China. This study is based on the "power transition" theory, explaining the process of changing the global leader in the world scene and its accompanying processes. The scientific novelty of this study is to define key tools of cultural diplomacy of the PRC at the current stage, which can include academic exchanges, dissemination of Chinese language, cinema, video games; to establish Western youth as a key goal of Chinese cultural diplomacy. The main conclusions of the study are analisys of the cultural diplomacy of the PRC, establishment of the main directions of PRC's cultural diplomacy, identification of a change in the vector of cultural diplomacy of the PRC against the background of the deterioration of bilateral relations with the USSR, identification of the key tools of cultural diplomacy of the PRC at the current stage.

China, Soft power, Cultural diplomacy, PRC, US, USSR, Power transition, Culture, Language, Media