Actualization of intangible heritage in the context of cultural digitalization: problems and key trends

The subject of the research is the problems of using digital projects in the actualization, broadcasting and popularization of the intangible cultural heritage of Russia. The purpose of the work is to identify key trends in the representation and actualization of the intangible heritage of the Russian Federation in the digital environment in 2020–2025. Topicality of the research is determined by the need to assess the relevance of using digital educational, information, entertainment and brand projects of carriers and keepers of intangible heritage as tools for solving problems of preserving and broadcasting the original code of Russian culture, preventing its loss or replacement. This problem has significantly worsened in the context of the record high level of media consumption in Russia against the background of contradictory value-semantic dynamics of cross-cultural communications of users in the russian-speaking segment of the Internet. The cultural approach seems to be the most heuristic way to achieve the research goal. The research uses the method of content analysis, the method of sociological survey, case study, structural-functional and comparative methods. The author identifies the peculiarities of the perception of intangible cultural heritage and related digital projects among Russian youth in the context of the socio-cultural dynamics of 2020–2025, identifies trends in the implementation of such projects and proposes their typology based on the synthesis of scientific ideas about digital culture and the concept of intangible digital heritage, substantiates their functional significance in the process of heritage protection. The author concludes that the most promising conceptual vector for the implementation of digital projects in the field of Russia's intangible heritage is their formation based on the synthesis of the value-semantic component of the concept of intangible digital heritage and the functionality of digital network culture in all its diversity of forms.

intangible cultural heritage, ethnocultural heritage, digital culture, cultural memory, translation of values, actualization, popularization, representation, interpretation, safeguarding of heritage