Art in design. The specifics of creating a visual image of a musical and artistic event

The object of the research of the article is an actual topic for a modern designer – the forms of representation of a sound/musical image by visual expressive means. The subject of the study are examples of information and accompanying materials developed for cultural events related to music. The projects of contemporary authors Duan Zhihua and Rocio Galarza (Rocío Galarza) are analyzed. The purpose of the work is to consider the specifics of creating a visual image of a musical/sound composition, as well as the design approach of conducting project work on creating a composition in which visual and sound contexts form a structural unity. The research method in this work consists in applying an analytical approach to the analysis of design projects dedicated to music, which is based on the synthesis of iconographic and semantic analysis of compositional solutions, and can be used in the design, research and educational activities of the designer. The scientific novelty of the research lies in the introduction of new empirical material into circulation, in which the creation of a project compositional form is considered as the creation of a communicative system based on the combination of expressive means encoding information about visual and sound content. The study showed that the musical image perceived, as a rule, through the performer, in creating its visual equivalent implies its interpretation by the designer. The analysis of the projects of modern designers posted on the web confirmed that in a visual image that carries information about a musical and artistic event, visual and sound contexts form a structural unity, becoming a unique subject for study, contributing to the development and improvement of design methods. In the works of modern designers Duan Zhihua and Rocio Galarza, there is a desire to develop compositions that differ in an easily readable semantic connection of artistic and expressive elements with a broad socio-cultural context.

design, music, multimedia, polygraphy, visual design, corporate identity, visual and sound image, music and art event, poster, booklet