Modern trends in the management of service organizations in the context of digital transformation

The subject of the study is the process of digital transformation in service companies. The article consistently examines modern trends in the management of digital transformation processes for service companies, including in the field of the economy of shared consumption. Attention is focused on the importance of taking into account the context of each specific business and explains the essence of this approach. The issues of adaptation of service organizations in the modern digital economy and the opportunities and problems that accompany it are considered. The problems of changes in the goals and priorities of the management of service companies and the choice of directions for successful digital transformation are studied in detail.   The main conclusions of the study are the following provisions: The digital economy requires the management of service companies to be able to implement digital transformation projects; for successful management of digital transformation, it is necessary to take into account the full context and strategic goals of the company; the main problems of service and sharing companies on the way to improving the efficiency of business processes are the need to change approaches to management and a shortage of personnel with knowledge and competencies necessary for the implementation of digital transformation. It is also shown that digitalization and automation can be carried out in various ways and affect various aspects of the company's business model. Service companies should strive to be at the forefront of digitalization.

automation, business, management, service, sharing, sharing companies, digital transformation, digital economy, the economy of shared consumption, process