Phonetic Peculiarities of Slogans in Advertising with Humour Elements
- Autores: Batalov AA1, Yankovskaya EA1
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Afiliações:
- Peoples’ Friendship University of Russia
- Edição: Nº 1 (2015)
- Páginas: 161-167
- Seção: ARTICLES
- URL: https://ogarev-online.ru/2313-2299/article/view/341476
- ID: 341476
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Resumo
The article analyses the phonetic peculiarities of verbal component of slogans in advertising with humour elements. Phonetic units being deprived of meaning themselves a still capable of creating additional connotations and expressive stylistic effect.
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Sobre autores
A Batalov
Peoples’ Friendship University of Russia
Email: thebatalovs@gmail.com
Department of Foreign Languages Theory and Practice Institute of Foreign Languages
E Yankovskaya
Peoples’ Friendship University of Russia
Email: l.enok@mail.ru
Department of Foreign Languages Theory and Practice Institute of Foreign Languages
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