«SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements
- 作者: Perfilieva NV1
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隶属关系:
- Peoples' Friendship University of Russia
- 期: 编号 1 (2010)
- 页面: 28-31
- 栏目: ARTICLES
- URL: https://ogarev-online.ru/2313-2299/article/view/341844
- ID: 341844
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详细
The article investigates the means to render borrowed neologisms in mass media and advertizing/ the introducing of new graphic methods to adapt new lexical units in the Russian language.
作者简介
N Perfilieva
Peoples' Friendship University of Russia
Email: kaf_yazik_rudn@mail.ru
Кафедра общего и русского языкознания; Российский университет дружбы народов; Peoples' Friendship University of Russia
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