«SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements
- Authors: Perfilieva NV1
-
Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 1 (2010)
- Pages: 28-31
- Section: ARTICLES
- URL: https://ogarev-online.ru/2313-2299/article/view/341844
- ID: 341844
Cite item
Abstract
The article investigates the means to render borrowed neologisms in mass media and advertizing/ the introducing of new graphic methods to adapt new lexical units in the Russian language.
About the authors
N V Perfilieva
Peoples' Friendship University of Russia
Email: kaf_yazik_rudn@mail.ru
Кафедра общего и русского языкознания; Российский университет дружбы народов; Peoples' Friendship University of Russia
Supplementary files
