«Soft Power»: the Updated Theoretical Concept and Russian Assembly Model

The article is dedicated to critically important informational and ideological aspects of Russia's foreign policy. The goal is to revise and specify the notion soft power in the context of rapidly changing space of global politics.
During the last years international isolation of Russia, including informational and ideological sphere is increasing. The way to overcome this negative trend is modernization of foreign policy strategy on the basis of updating of operational tools and ideological accents. It's becoming obvious that the real foreign policy success in the global world system is achieved by the use of soft power.
The author tries to specify and conceptualize the phenomenon of Russia's soft power as a purposeful external ideology facing the urgent need of updating.

"soft power", Russia's foreign policy, globalization, global media space