Marketing approach to study of users of antacids and anti-ulcer medications

Abstract

The following have been established through marketing analyses: 1) the share of the product mix of the given group of medications in pharmacy organizations; 3) the basic target categories of physicians who prescribe medications of this group; 4) basic regimens of treatment used as therapy for acid-dependent diseases of the stomach in the group of patients with gastritis and ulcer disease of the stomach; 5) factors that have an effect on physician prescribing of antacid and anti-ulcer medications for hospital patients and outpatients; 6) preferences and factors that shape the demand of end users for drugs of the given group; and 7) a portrait of the consumer of antacid and anti-ulcer medications.