Rebranding of TV Channel Domashny
- Authors: Nelikaeva OY.1
-
Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 1 (2012)
- Pages: 50-54
- Section: Articles
- URL: https://ogarev-online.ru/2312-9220/article/view/334963
- ID: 334963
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Abstract
In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and increase loyalty of current clients. In this article we can see how rebranding influenced on the channel.
Keywords
About the authors
O Yu Nelikaeva
Peoples' Friendship University of Russia
Email: capricorn2006@yandex.ru <mailto:capricorn2006@yandex.ru>
Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia
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