Effective management of communications as a part of banking services

This article deals with the problem of effective management of communications as a part of banking services and its influence on effective contemporary advertising campaigns. The main goal of ATL and BTL advertising in banking activities is to maintain proper relations with the customer. The language of bank commercials has some peculiarities in constructions as well, and selling of Bank products is considered in the article as an important tool of communication dialogue between sender and receiver of the advertising message.

ATL-, banking advertising, BTL-advertising, CPT - Cost Per Thousand, People meters, PR-activities