The factors territories branding
- Authors: Fedotova LN.1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No 2 (2014)
- Pages: 104-115
- Section: Articles
- URL: https://ogarev-online.ru/2312-9220/article/view/334810
- ID: 334810
Cite item
Abstract
The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit. For that situation the concepts of globalization and glocalization are important with the special role of tourism and sports events.
About the authors
L Nikolaevna Fedotova
Peoples’ Friendship University of Russia
Email: fedotova117437@mail.ru
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