Features advertising of pharmaceutical products in the press
- Authors: Volohova EV1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No 2 (2014)
- Pages: 77-84
- Section: Articles
- URL: https://ogarev-online.ru/2312-9220/article/view/334806
- ID: 334806
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Abstract
The article discusses features advertising of pharmaceutical products which is placed in the print media - newspapers and magazines. There are selected and analyzed characteristics of advertising of pharmaceutical products which is placed in publications for professionals and consumers.
Keywords
About the authors
E V Volohova
Peoples’ Friendship University of Russia
Email: Ella.volohova@yandex.ru
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