China’s Soft Power: Culture and Sports

The authors of this study aim to highlight the features of soft power specifically for China’s modern politics. As examples, the cultural policy and its specifics, characteristic of China, as well as successes in the sports field, in particular the implementation of major sports competitions, are analyzed. Of course, these are only components of the soft power policy pursued by the state in recent years, but it is these differences that allow China to achieve a number of advantages in the modern world and improve the country’s image in the world. These features make up the uniqueness of China and are based on a unique interweaving of history, philosophy, economics, sustainable development and, of course, culture and sports. The conclusions reached by the authors indicate that China uniquely combines the humanistic philosophy of antiquity and modern economics and technology, Thus, Confucianism is perfectly combined with modern technologies and economic development and high-level sports games, the organization of which also reflects ambitions and modern achievements.

soft power, China, cultural policy, Olympic Games, Confucian cultural policy, sports events