Ways of representing expert evaluation in video reactions

Background. The study of the category of evaluation within the anthropocentric paradigm, which plays a leading role in modern linguistics, the lacunarity of the designated area, as well as the growing interest in Internet communication and the ways of expressing the evaluative component in it, using various linguistic and communicative means, determine the relevance of this study.
The purpose of the research is to identify verbal and non-verbal means of expressing expert evaluation in music video reactions.
Materials and methods. The study used methods of discourse, pragmalinguistic, comparative analysis, as well as the quantitative method.
Results. The article describes linguo-communicative means that represent positive and negative evaluation in music video reactions. The study identifies expert characteristics that include self-presentation as an expert, field of activity related to music, experience, and reviews about the expert’s work. For expressing expert evaluation, it is common to use evaluative adjectives and nouns, as well as intensifying adverbs, which allow to characterize the object of evaluation in relation to the speaker’s opinion. When expressing evaluation in video reactions, experts mostly use evaluative vocabulary, supplemented by musical terminology. The use of negative and interrogative sentences in expressing expert evaluation is mainly associated with highlighting negative qualities of the evaluated material and the further consideration of these qualities by the expert. To express approval or disapproval, experts use rhetorical questions and exclamations. Non-verbal means (facial expressions, gestures, prosody) intensify the evaluative utterance.