Email this article Test marketing as a tool to reduce the risk of launching new product on market
- Authors: Gorlevskaya L.E1
-
Affiliations:
- Moscow State University of Mechanical Engineering (MAMI)
- Issue: Vol 9, No 3-5 (2015)
- Pages: 12-16
- Section: Articles
- URL: https://ogarev-online.ru/2074-0530/article/view/66966
- DOI: https://doi.org/10.17816/2074-0530-66966
- ID: 66966
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Abstract
The paper considers the role of test marketing in launching innovative product on market. The analysis of market research methods was made at the stage of pilot production in terms of theoreti- cal and practical components. The problems of methods application in Russian companies are indi-cated. The areas for further development are identified.
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##article.viewOnOriginalSite##About the authors
L. E Gorlevskaya
Moscow State University of Mechanical Engineering (MAMI)
Email: ludmila.gorlevskaya@yandex.ru
Ph.D.; +7 495 223-05-23
References
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