Architecture of the ban

Introduction. The psychological aspects of generation of visions — visual signs of threat, prohibition, and warning, expressed by architectural forms, and dynamics of transformations of natural signs of mental influence on conventional, pictorial ones, which play an essential role in the dynamics of social transformations of modern society, are considered.Materials and methods. The main methodological technique of the study is to isolate from positive concepts the communicative modes of fear, prohibition, and threat according to the principle “by contradiction”. The materials for interpretation are presented in the professional press by a wide range of communication techniques, including in the field of proxemics. The alternative judgment gives grounds for conclusions explaining the potential of negative effects on the human psyche by means of architectural imagery.Results. They are represented by a wide range of evolutionary transformations in the field of communications, from warning signs to danger signals and prohibited actions, to enhance the psychological impact of which architectural forms and figurative symbols are used, characterizing the overall socio-cultural state of society and its prospects.Conclusions. The architectural symbolism of threat and warning in the process of civilization development inevitably leads to the demonstration of inhumane tendencies in society, which become indicators of upcoming international conflicts.

signs of mental influence on consciousness, categories of threat and protection, proxemics, visions, expressiveness, image of the environment, “talking” architecture, decadence