Email this article The features of the first impression effect in political perception
- Authors: Bakuleva K.K.1, Andriyanova N.V.1, Petrov M.V.1, Golovanova I.V.1
-
Affiliations:
- Saint Petersburg State University
- Issue: Vol 14, No 4 (2017)
- Pages: 27-36
- Section: Articles
- URL: https://ogarev-online.ru/1991-8569/article/view/52254
- ID: 52254
Cite item
Full Text
Abstract
The research is aimed at studying the features of the first impression effect in political perception. The research consists of two experiments. The first experiment is devoted to the study of the influence of evaluating the facial attractiveness of a candidate for further electoral choice. The second experiment is devoted to the study of the influence of the first impression, based on the evaluation of the candidate's political initiatives, on the further electoral choice. The results of the first experiment showed that a negative evaluation of attractiveness didn’t lead to a decrease in the further political evaluation, but even lead to its increase. The results of the second experiment don’t allow to conclude that the first impression influences electoral choice, since in this case the subjects didn’t have a dissonance between the primary data and the subsequent information about the candidate. Brief data about the political views of the candidate turned out to be more significant for electoral choice than detailed biographical information.
Full Text
##article.viewOnOriginalSite##About the authors
Karina K. Bakuleva
Saint Petersburg State University
Email: karina.bakuleva@gmail.com
Cand. Psych. Sci., Assistant Lecturer of Political Psychology Department 7-9, Universitetskaya nab., St. Petersburg, 199034
Natalia V. Andriyanova
Saint Petersburg State University
Email: andriyanova89@mail.ru
Cand. Psych. Sci., Senior Lecturer of Psycology Department 7-9, Universitetskaya nab., St. Petersburg, 199034
Maksim V. Petrov
Saint Petersburg State University
Email: petrov_m@list.ru
Cand. Psych. Sci., Researcher 7-9, Universitetskaya nab., St. Petersburg, 199034
Irina V. Golovanova
Saint Petersburg State University
Email: ir.golovanova@gmail.com
Postgraduate 7-9, Universitetskaya nab., St. Petersburg, 199034
References
- Cooper J., Fazio R.H. A new look at dissonance theory // Advances in Experimental Social Psychology/ ed. by L. Berkowitz. 1984. Vol. 17. P. 229-266.
- Rydell R.J., Gawronski B. I like you, I like you not: Understanding the formation of context-dependent automatic attitudes // Cognition and Emotion. 2009. Vol. 23. P. 1118-1152. doi: 10.1080/02699930802355255.
- Gawronski B., Rydell R.J., Vervliet B., De Houwer J. Generalization versus contextualization in automatic evaluation // Journal of Experimental Psychology: General. 2010. Vol. 139. № 4. P. 683-701. doi: 10.1037/a0020315.
- Petty RE, Briñol P. Evaluation structure and change: Implications for implicit measures. In: Gawronski B, Payne BK. // Handbook of implicit social cognition: Measurement, theory, and applications. 2010. P. 335-352. Petty RE, Briñol P, DeMarree KG. The meta-cognitive model (MCM) of evaluations: Implications for evaluation measurement, change, and strength // Social Cognition. 2007. Vol. 25. P. 657-686. doi: 10.1521/soco.2007.25.5.657.
- Wilson TD, Lindsey S., Schooler TY. A model of dual evaluations // Psychological Review. 2000. Vol. 107(1) P. 101-126. doi: 10.1037/0033-295X.107.1.101.
- Wyer NA. You never get a second chance to make a first (implicit) impression: The role of elaboration in the formation and revision of implicit impressions // Social Cognition. 2010. Vol. 28(1). P. 1-19. doi: 10.1521/soco.2010.28.1.1.
- Mann T.C., Ferguson M.J. Can we undo our first impressions? The role of reinterpretation in reversing implicit evaluations // Journal of Personality and Social Psychology. 2015. Vol. 108(6). P. 823-849. doi: 10.1037/pspa0000021.
- Petty RE, Tormala ZL, Briñol P., Jarvis WBG. Implicit ambivalence from evaluation change: An exploration of the PAST model // Journal of Personality and Social Psychology. 2006. Vol. 90(1). P. 21-41. doi: 10.1037/0022-3514.90.1.21.
- Тихомиров О.К. Психология мышления: Учеб. пособие. - М.: Изд-во Моск. ун-та, 1984. - 272 с.
- Carpinella C.M., Johnson K.L. Face Value: Facial Appearance and Assessments of Politicians // Oxford Research Encyclopedia, Politics (politics.oxfordre.com). Oxford University Press, USA. 2016. doi: 10.1093/acrefore/9780190228637.013.62.
- Franklin R.G. & Zebrowitz L.A. The influence of political candidates‘ facial appearance on older and younger adults‘ voting choices and actual electoral success // Cogent Psychology. 2016. Vol. 3(1). doi: 10.1080/23311908.2016.1151602.
- Koppensteiner M. and Stephan P. Voting for a personality: Do first impressions and self-evaluations affect voting decisions? // Journal of Research in Personality. 2014. Vol. 51. P. 62-68. doi: 10.1016/j.jrp.2014.04.011.
- Свешникова Н.О. Психологическая структура реального и идеального образа политического лидера // Диагностирование языковой личности и речевое поведение политика. - Ростов н/Д: ИПО ПИ ЮФУ, 2009. - С. 130-149.
- Todorov A. Face Value: The Irresistible Influence of First Impressions. Princeton, New Jersey: Princeton University Press. 2017. 323 р.
- Todorov A., Fiske S.T. & Prentice D.A. (Eds), Social Neuroscience: Toward Understanding the Underpinnings of the Social Mind. New York: Oxford University Press. 2011. 328 p.
Supplementary files
