The specifics of the socio-economic adaptability of Russian society in the post-COVID reality

the purpose of the article is to identify the main socio-adaptive practices of Russians in the context of COVID-19 and post-COVID-19 changes. In this regard, the article presents and analyzes the results of current socio-economic research on the key risks faced by Russian society during the COVID-19 pandemic. The authors highlight the culturally and historically determined adaptive mechanisms specific of the Russian society (by the example of the behavioral patterns of Russians), emphasizing the popularity of healthy lifestyle trends and their latent socio-economic nature. Thus, the article examines the fashion for a healthy lifestyle through the prism of the Russian society's demand for safety as a result of the psychological impact of the COVID-19 pandemic on human consciousness. The authors of the article consider the adaptive practices of Russians as attempts by society’s members to predict and overcome possible socio-economic risks in the future, paying special attention to their health through preventive and wellness medicine, thereby stimulating the expansion of the medical services market.

COVID-19 pandemic, economic system, socio-economic adaptability, risk, socio-economic concerns, safety, biologically active supplements