The Passive Techniques of Television Audience Measurement
- Autores: Volfson Y.R1
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Afiliações:
- Peoples' Friendship University of Russia
- Edição: Nº 4 (2010)
- Páginas: 49-56
- Seção: ARTICLES
- URL: https://ogarev-online.ru/2313-2272/article/view/340890
- ID: 340890
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Resumo
The challenge associated with the adjustment and overlapping of different techniques becomes especially evident in media research. The article examines the passive techniques of mass media measurement exemplified by the study of television oriented to handle the problem of objectively verifiable data acquisition.
Sobre autores
Yu Volfson
Peoples' Friendship University of Russia
Autor responsável pela correspondência
Email: wolfson.u@gmail.com
Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia
Bibliografia
- Startseva T. Perekhod s dnevnikov telezritelya na personal'nye piplmetry. Preimushchestva tekhnologii i novye vozmozhnosti dlya pol'zovatelei // http://www.tns-global.kz/ ru/download/presentation.php <http://www.tns-global.kz/ru/download/presentation.php>
- Tagiev R. Runet: Prodolzhenie sleduet // http://www.2010.rif.ru/upload/da8/21apr.rif2010- -tagiev.ppsx
- PPM watch // http://www.tvb.ca/pages/PPMvsMETER_htm
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