Advertising Viewed as a Marketing and Communication Strategy Tool
- Авторлар: Brayovitch АS1
-
Мекемелер:
- Aegis Media
- Шығарылым: № 4 (2010)
- Беттер: 74-82
- Бөлім: ARTICLES
- URL: https://ogarev-online.ru/2313-2272/article/view/340893
- ID: 340893
Дәйексөз келтіру
Аннотация
The article touches upon the role of advertising in the contemporary living environment of an individual and society. The technology of copy preparation (the use of metaphors, humour, segmentations, speech patterns, etc.) is exposed. The planning of advertising campaign, its differentiation on various grounds and the close connection with the globalization process in the contemporary world are also examined.
Негізгі сөздер
Авторлар туралы
А Brayovitch
Aegis Media
Хат алмасуға жауапты Автор.
Email: rudn@rudn.ru
Aegis Media
Әдебиет тізімі
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