Potential value of equipping road service facilities with devices for displaying road safety promotion

In today’s global and digital age, traditional road safety propaganda methods are no longer enough. We need new, modern mechanisms to reach and to massively influence vehicle drivers. And these mechanisms should be ubiquitous and distinctive. The study’s subject was to identify the most effective technologies for influencing the behavior of this specific group of road users. The study focuses on integrating digital devices designed to display road safety information (promotion) at road infrastructure facilities, gas stations in particular. In this study we consider the feasibility of widespread equipping of road service facilities with such devices. The objective of the study is to assess the effectiveness of such devices in reducing accidents and raising awareness of road users in the field of road safety. A conclusive report has been made using a mixed methodology. This methodology includes literature analysis, modern digital tools and platforms, surveys, system analysis, and generalization of normative, theoretical, and practical materials. It also uses the formal-logical method, modeling of potential results, etc. The report’s conclusion is clear: such technologies have significant potential in the formation of a sustainable culture of safe behavior on the roads. The report makes a proposal, as well. The proposal is about the need to integrate technological solutions into strategies. However, the proposal is contingent upon a systematic approach to their application. The author emphasizes that the widespread dissemination of road safety propaganda at road service facilities will provide maximum preventive coverage of vehicle drivers, who are the main road users and on whom road safety primarily depends.

informative content, displaying devices, road traffic, road traffic safety, road accidents, road safety propaganda, road users, road service facilities, road infrastructure, gas stations